2025
Greeter
hellogreeter.com
Background
Greeter helps small businesses pull more foot traffic by placing physical screens in their storefront windows. These screens play AI-generated, brand-aligned images and videos throughout the day. I was brought in to refine the product’s responsive web app and elevate the visual and interaction design across desktop and mobile. My role focused on polishing the existing system, tightening the UX flows, and producing a fully interactive Figma prototype that the engineering team could execute against.
Core Problem
The product already generated media, but the experience was fragmented. Business owners struggled to understand what was playing, how to control it, and how to tailor content to their brand. The system needed clearer structure, higher visual quality, and a faster path from idea to on-screen media without overwhelming non-technical users.
The Approach
I redesigned the core flows end-to-end: content recommendations, AI-powered editing, media management, playlists, and scheduling. I introduced a brand assets system that lets businesses upload their logo, product catalog, colors, and typography so their AI-generated media stays on-brand. I added a Now Playing preview for real-time visibility into what customers see outside the store. Throughout the app I applied visual polish, strengthened hierarchy, improved spacing and layout, and built a responsive design system with clean interaction patterns. The final output was an interactive prototype that demonstrated the full experience on desktop and mobile.
Results and Impact
The updated product is now in implementation. The client responded strongly to the clarity and polish of the new system and approved the full design with minimal revisions. The redesigned flows give small business owners a coherent, intuitive way to generate, customize, and schedule AI-driven media that reflects their brand. The prototype provided engineering with a clear blueprint, aligning the team and accelerating development.